John McCain SEO @ OpenLeft

July 21, 2008 · Filed Under John Maverick McSame 

Googlebomb John McCain
by: Chris Bowers
It is time to start bomb bomb bomb, bomb bombing again. No, not Iran, but John McCain’s Google ranking.

In looking for a search engine optimization against McCain, the first step is to choose good websites to optimize. Here some criteria for good websites:

  • The website should already be in the Google top 100, for searches on John McCain, making it easier to increase the ranking over time.
  • The website should have the word “McCain” in the title of the search result making it easier to optimize.
  • The website should be from a well-known news source, making is less obviously a partisan attack.
  • The website should have a long life span, and not in danger of being removed before the general election.
  • The website should be a negative news story on McCain, not an opinion piece.

With those criteria in mind, here are six best possible options I see for a McCain Googlebomb search engine optimization campaign:

  1. John McCain. You Tube showing John McCain as a flip-flopper. Current Google rank:12. Is not a news site.
  2. John McCain. Anti-McCain attack site featuring videos and McCain’s connection to lobbyists. Current Google rank: 22. Is obviously an attack site rather than a news source.
  3. John McCain. The original McCain Googlebomb tying McCain to Bush on Iraq. Current Google rank: 26. CBS News is the source. Title comes off as garbled in the Google search. Also, McCain is going to make this connection the basis of his campaign, so it might not be necessary.
  4. John McCain: Crooks and Liars tag for John McCain. Current Google rank: 30. Will be constantly updated. It is a blog, but one with a great title when it comes to attacking a Republican nominee.
  5. John McCain: Mother Jones article about McCain wanting to keep troops in Iraq for 100 years. Current Google rank: 76. Negatives: long and somewhat garbled title.

Let me know what you think of these options. Also, if you have any more candidate websites, especially some of the juicy lobbyist stuff of late, please list them in the comments.

Over the next couple of days, we can whittle down the choices, put it to a vote, and start the campaign in earnest.

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